Get Your Covid Vaccine, Win a Million Dollars


So, you want to vaccinate your populace. Sometimes it’s not enough to appeal to people’s basic sense of self-preservation. You have to find other ways to entice them. Governments in states like Ohio, California, and West Virginia have announced plans to offer vaccine lotteries. The premise is simple: Get vaccinated, and you could win upwards of $1 million. Now, private companies are following suit, offering their own bonuses and sweepstakes to encourage customers to vaccinate—and to open up their wallets.

This week we talk with WIRED senior correspondent Adam Rogers about the behavioral science of vaccine lotteries, and whether even slim odds at a big payout will encourage the holdouts.

Show Notes

Read Adam’s story about why vaccine lotteries actually work, despite the assumptions.


Adam recommends the novel The Hidden Palace by Helene Wecker. Mike recommends El Pato sauce. (Also read an LA Eater story about it here.) Lauren recommends sour cream on eggs, and also the Patagonia Fleetwith Romper.

Adam Rogers can be found on Twitter @jetjocko. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

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