Amazon Prime Day starts June 21: How to get deals now




Amazon Prime Day officially runs June 21 and 22, but discounts have started early this month. With other retailers like Target and Walmart announcing their own sales events, Prime members can take advantage of the handful of Amazon deals available now. 

The streaming platform Twitch, which Amazon acquired in 2014, will have a spotlight during Prime Day this year. Deals in the Twitch merch store have already been released, and Amazon is continuing to offer members 50% off their first Twitch channel subscription. 

There are multiple ways to save. Check out our quick guide on how to win at Prime Day for the best ways to get ready. On the Amazon homepage, members can take advantage of Lightning Deals available for a limited window of time. There are also promotions for small businesses — a $10 credit for spending $10 on small business products starting June 7. 

If you have an Alexa-supported gadget, you’ll be able to grab some exclusive deals by using your voice to place the order. Amazon’s other devices — Echo speakers and displays, Fire TV streamers, Eero mesh routers and so on — will also have major discounts, many of them rivaling (or even beating?) Black Friday. We made some predictions for Amazon device Prime Day pricing, so be sure to take a look if you were planning to buy one. It could definitely pay to wait.

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What about deals now? The Fitbit Sense was recently marked down to its lowest price on record — $240 — and the Roku Ultra 2020 4K UHD streamer was on sale for $69, which ties with the lowest price we’ve seen (during Black Friday 2020).

We anticipate best-of-the-year pricing (or close to it) on things like Sony WH-1000XM4 headphones, Apple iPads and AirPods, Fitbit fitness bands, Instant Pot cookers, TVs, exercise gear and more. A little advance planning can help you save even more, so see below for some Prime Day money-saving tips. And make sure to check out Amazon’s own Prime Day page for updates.

When is Amazon Prime Day 2021?

Isn’t it time to start calling it “Prime Days”? Because it hasn’t been just a single day for years. Once again, it’s a 48-hour event that runs as follows.

  • Prime Day starts on Monday, June 21 at 12:01 a.m. PT (3:01 a.m. ET).
  • Prime Day ends on Tuesday, June 22 at 11:59 p.m. PT (Wednesday, June 23 at 2:59 a.m. ET) — but some deals often extend a few hours into the following morning, if not longer.

A batch of early discounts leading up to the main event are already live.

What will be on sale during Amazon Prime Day 2021?

As always, anything and everything. But this is definitely the time of year to look for deep discounts on Amazon gear, including:

Granted, that stuff goes on sale all the time — a recent Mother’s Day sale revealed savings rivaling Prime Day on a lot of these devices — but the absolute lowest prices are usually reserved for Prime Day and Black Friday.

We also typically see better-than-usual deals on things like Instant Pots, Apple AirPods, Bose headphones and Roku streamers. Make no mistake: This might be Amazon’s party, but plenty of other stores and sellers will be getting in on the action.

What other stores will participate in Prime Day 2021?

This may be an Amazon event, but that won’t stop other stores from getting in on the action. Walmart has already announced a Deals for Days event running from June 21 to 23. Similarly, Target’s recently announced Deal Days event will run from June 20 to 22. Expect Best Buy, Kohl’s and other stores to roll out big sales of their own. Best Buy, for example, is likely to compete heavily on TV deals. We’ll update this when more events are announced. 

What are the best deals so far?

As we get closer to the main event, there will be loads of Prime Day deals to prepare for. For now, these are the best things we’ve been able to find. 

Amazon and its partners will be making a ton of announcements over the next two weeks.

What Amazon Prime Day deals can I get right now?

At a certain point, an “early Prime Day deal” becomes a matter of semantics. For instance, Amazon is pitching its discounted Fire TV models as early Prime Day deals — but trust me when I say there are deals to be had all day, every day. You can check my Cheapskate page for the latest and greatest, sign up for the Cheapskate newsletter (see that “Sign Me Up” box just below), get deal texts sent right to your phone and so on. 

You can also follow me on Facebook and Twitter. And check out Amazon’s Daily Deals page, where the retailer markets its limited-time and semipermanent offers. Spoiler alert: Deal quality varies widely from day to day.

What is the Amazon Prime Day concert?

This year Amazon is busting out some new tricks to promote the massive event. The retail giant has announced a three-part concert series called The Prime Day Show, featuring performances from Kid Cudi, H.E.R. and Billie Eilish. Each concert is expected to have its own unique theme and will start livestreaming on Thursday, June 17. If you aren’t able to tune in on launch day, the streams will be available for 30 days. 

Stay tuned for more!

Read more: The Cheapskate’s 6 ways to win Prime Day

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Amazon Prime Day 2021: Everything you need to know


CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codes, eBay coupons, Samsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our FAQ page.